New York--The New York Times Co. has selected DataMentors Inc. to cleanse and enhance its business and consumer databases. Tampa, Fla.-based DataMentors will clean, sort and match the databases of The Times Co., which had 2000 revenues of $3.5 billion. From there, the newspaper company will send new-prospect and customer lists to DataMentors to have them merged into the existing database. DataMentors has also worked on the databases of The Seattle Times, The Orange County Register
and the Winston-Salem Journal.