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New York Times debuts ad campaign

Published on .

New York—The New York Times Monday introduced an ad campaign, called “Numbers,” designed to show its strength in readership compared with The Wall Street Journal’s.

The campaign includes print, online and outdoor ads aimed at advertisers and media buyers.

The numbers include weekday paid print circulation in the New York market; unique international visitors to the Web site; and weekday print readership among women in New York for the Times’ and WSJ.

“The New York Times has a very loyal and influential audience in New York, and this campaign demonstrates that strength across various categories,” said Yasmin Namini, senior VP-marketing and circulation at the Times. “The numbers tell the story.”

The budget for the campaign, which was created in-house, was undisclosed.

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