The campaign includes print, online and outdoor ads aimed at advertisers and media buyers.
The numbers include weekday paid print circulation in the New York market; unique international visitors to the Web site; and weekday print readership among women in New York for the Times' and WSJ.
“The New York Times has a very loyal and influential audience in New York, and this campaign demonstrates that strength across various categories,” said Yasmin Namini, senior VP-marketing and circulation at the Times. “The numbers tell the story.”
The budget for the campaign, which was created in-house, was undisclosed.