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BtoB

'New York Times' debuts Times Reader

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New York—The New York Times on Thursday launched Times Reader, which enables readers to navigate the online newspaper similarly as with the print edition.

The Times Reader is available in a free beta form at nytimes.com and downloadable for Times readers who use Microsoft Windows XP and Windows Vista.

The text in Times Reader is displayed in a format to fit the size and layout of any computer and enables readers to personalize the display.

“Times Reader is an opportunity for our readers to experience the paper in a new way and provides advertisers with greater visibility for their ads,” said Vivian Schiller, senior VP-general manager of NYTimes.com, in a news release.

—Matthew Schwartz

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