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New York Times Digital signs up advertisers for surround sessions

Published on .

New York--New York Times Digital, the Internet division of The New York Times Co., announced the launch of surround sessions, a new online ad format. Surround sessions feature sequential advertising with a story line that follows users through their sessions on a Web site. Advertisers using the new format include E-trade Securities Inc., Nexium Inc. and Porsche Cars North America Inc.
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