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New York Times Digital 'Site Sessions' put one advertiser in control

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New York--New York Times Digital this week launched New York Times Site Sessions, an online advertising program that provides a single advertiser with exclusive placement across all major ad positions on the Web site for a specific period of time. Site Sessions, which debuted Monday with ads from American Airlines from 9 a.m. to 10 a.m, are an extension of Surround Sessions, which New York Times Digital introduced late last year. Surround Sessions allow a single advertiser to control every major ad position across successive Web pages. More than 15 top advertisers from the automotive, travel, financial services, technology and entertainment industries have run Surround Sessions on NYTimes.com and Boston.com.
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