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BtoB

New York Times, Dow Jones report higher ad revenue

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New York—Both the New York Times Co. and Dow Jones & Co. reported increased advertising revenue for November.

New York Times Co. ad revenue increased 4.4% compared with November 2003, and overall company revenue increased 3.6% in the same time frame. Ad revenues for the New York Times Media Group increased 6.2%. The results were affected by timing differences in special sections, which helped November’s performance but hurt October’s.

The New York Times Co.’s Internet ad revenue increased 35.5%.

At Dow Jones, advertising linage in The Wall Street Journal’s U.S. edition increased 10.2% in November, compared with a year earlier. On a per-issue basis, advertising was down 0.3% because there were two more publishing days in November of this year than in November 2003.

At Dow Jones’ Barron’s, total national advertising pages increased 45% in November, although only 16% on a per-issue basis.

—Sean Callahan

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