New York--In an unusual deal between two media competitors, the online divisions of The New York Times
and Financial Times
announced they will swap news articles in a content-sharing agreement. Financial details were not disclosed. Under the terms of the agreement, New York Times Digital will publish up to 10 stories a day from the business, technology and international sections of FT.com, the online unit of the London-based Financial Times.
In turn, FT.com will be able to choose 10 stories a day from a New York Times
digital feed of selected stories. All of the articles will keep the branding of the site that originally produced them. Both FT.com and NYTimes.com already have content-sharing arrangements with indirect competitors. NYTimes.com runs articles from CNet, while FT.com runs news from FTMarketWatch, in which the FT group is an investor. Unlike those agreements, the pact between NYTimes.com and FT.com involves two news organizations that compete on the newsstand. The deal underscores the increasing investments both media companies are making in international business news.