New York—The New York Times Co. Monday announced that it will launch Play: The New York Times Sports Magazine,
which will be distributed four times next year in editions of the Sunday Times.
The magazine will debut Feb. 5—Super Bowl Sunday. The Times
plans to publish three additional issues of Play
in the fall of 2006. All of the content will be original and will be also be available on the newspaper’s Web site, NYTimes.com