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New York Times Co. launches mobile site

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New York—The New York Times Co. Thursday announced the launch of a mobile Web site (http://mobile.nytimes.com) that provides access to news and information from NYTimes.com via mobile devices such as Web-enabled phones and PDAs.

Readers can scan headlines on the section fronts or read complete articles from the newspaper’s Web site.

The mobile site, which is advertiser-supported, can be activated for free. Microsoft Windows Mobile has signed on as the debut advertiser. All pages on the mobile site (with the exception of the Log-in page) will have a banner ad at the top and sponsored article tools. The site is planning to unveil additional article tools, each of which will be accompanied by a new sponsor.

—Matthew Schwartz

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