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BtoB

‘New York Times’ names social media editor

Published on .

New York—The New York Times on Tuesday officially named Jennifer Preston as its first social media editor, according to various media reports.

The social media editor will be "someone who concentrates full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers," according to a New York Times internal memo posted on the Nieman Journalism Lab Web site.

Preston, who was most recently the editor of The New York Times' folded regional sections, started in her new position with a tweet on Twitter Tuesday, reading, "Hi, I'm the NYT's new social media editor. More details later. How should @nytimes be using Twitter?"

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