New York—The New York Times this week began offering discounted corporate digital subscriptions to businesses signing up for 50 or more employees. The newspaper said it is not selling a site license but digital subscriptions for specific employees.
The Times is also offering a digital subscription management tool, enabling a company to administer which employees get access. The Times added that pricing is determined through negotiations with individual companies.
After implementing a digital paywall earlier this year, the Times saw its total digital subscribers increase to 380,003 from 100,520 between March 31 and Sept. 30, according to the Audit Bureau of Circulations.