New York—The New York Times Co. named Vivian Schiller senior VP-general manager of NYTimesa.com, effective May 8. Schiller joined the Times Co. in 2002 as senior VP- general manager of the Discovery Times Channel, a joint venture with Discovery Communications. In 2005 she was named senior VP-television and video for The New York Times and exec VP-general manager of the Discovery Times Channel. Meanwhile, Jason Rapp has been named VP-online development and associate general manager of NYTimes.com. Rapp had been VP-strategy and operations at NYTimes.com since 2005. Previously, he served as executive director-corporate planning.