$137.8B U.S. ad spend for top 200 advertisers
New York—The New York Times Co. announced four appointments within its advertising department. Michael Zimbalist has been promoted from VP-research and development operations to senior VP-ad products and research and development. He will continue to oversee the company's larger R&D efforts, as well as ad products and agency relations. Andy Wright, most recently group VP, has been named senior VP-advertising. He will oversee the technology, finance, real estate and automotive category teams; national sales offices in Boston, Chicago, Detroit and San Francisco; the Sunday Magazine; and video and conference platforms.
Lou Fabrizio, most recently VP-advertising, has been named senior VP. He will continue to lead the culture, entertainment, beauty, and department and specialty store teams, as well as the Los Angeles sales office. He will also be responsible for the newspaper platform. Jean-Christophe DeMarta, who as VP-global advertising had overseen the International Herald Tribune brand, will serve as platform lead for the recently rebranded International New York Times with the title of VP-global advertising.