New York—The New York Times Co. said Wednesday that January advertising revenues for its business units rose 3%, while total revenue increased 3% as well, compared with January 2005. However, excluding About.com, which the Times acquired in March 2005, ad revenue decreased 0.3% while total revenue increased 0.7%.
Ad revenue for the New York Times Media Group, which includes the flagship New York Times, decreased 0.8%, as weakness in studio entertainment, banking and media advertising offset gains in telecommunications, national automotive, pharmaceutical and U.S. fashion ads. Ad revenue for the New England Media Group, which includes the Boston Globe, fell nearly 5%, with softness in travel and entertainment advertising offset gains in automotive and banking.
The Internet continues to generate solid gains for the company, with ad revenue up 22%, with strong growth in display and classified advertising. Ad revenue for About.com skyrocketed 124% in January, due to strong growth in cost-per-click advertising.