New York—Smart Device Media, a new premium mobile advertising network, officially debuts Monday. Former Ziff Davis CEO Jason Young and Tom Jones, a former executive at CNET and CBS Interactive, are the founders of Smart Device Media. The network features the Smart Device Tech Channel, a computer-oriented vertical that includes the mobile websites of familiar brands such as PCMag.com, eWeek and Slashdot. Young said Smart Device eventually plans to create mobile networks in other verticals, such as the financial sector.
Young and Jones said they see a large opportunity as marketers seek to reach the increasingly large audience of people accessing the mobile Web and consuming content on their smartphones. “We're seeing a ramp-up of consumer consumption of mobile devices unlike anything we've seen before, even when compared with the growth of the PC Web,” Young said.