BtoB

Young lands two new accounts

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Los Angeles--B-to-b marketing communications agency Young Co. has signed two new accounts--Seiko Instruments USA Inc. Micro Printer Division, and Xiran, a business unit of SimpleTech. Young will handle strategic planning, print and online advertising, PR and other marketing functions for the Seiko account, which is valued at approximately $2 million in capitalized billings. The agency will handle an integrated marketing communications program for the Xiran account, which is also valued at approximately $2 million in capitalized billings.
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