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BtoB

Young Co. named U.S. agency for Heidelberg Engineering

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Santa Monica, Calif.--Young Co., an agency that is part of Manchester, England-based BBN: The Multicultural Agency, has been named to handle marketing communications for Heidelberg Engineering, Dossenheim, Germany. Young will collaborate with its BBN partner agency, WOB AG, Viernheim, Germany, on the $3 million U.S. account. Heidelberg is a provider of retinal imaging technologies.
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