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YouSendIt launches national radio ad campaign

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Campbell, Calif.—YouSendIt Inc., a provider of secure online file sharing software, has debuted a national radio campaign aimed at businesspeople. The campaign, which will run for 12 weeks, features radio personalities Neal Boortz, Mark Levin, Stephanie Miller, Jim Rome and Howard Stern. In the campaign, they discuss their use of YouSendIt and recommend the service to listeners. “YouSendIt is well known for its file transfer service, but today we offer much more,” said Sandra Vaughan, YouSendIt CMO, in a statement. “By leveraging a proven medium such as radio, we are able to introduce our business content collaboration services and mobile application to a broader audience.” The campaign was created by Encino, Calif.-based Newmark Advertising.
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