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BtoB

YouTube announces short video deal with Time Warner

By Published on .

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San Bruno, Calif.—Video sharing site YouTube this week said it will distribute more professionally produced video content such as movies and TV shows, courtesy of a new deal with Time Warner properties, in order to help attract more ads and ads with higher rates.

Short videos from such Time Warner properties as CNN and TNT will appear on YouTube and across Google's suite of products. (Google acquired YouTube in 2006.) Time Warner is also expected to sell ads along with its clips.

The Time Warner deal agreement previously announced partnerships in the same vein with the ABC unit of Walt Disney Co., Sony Pictures Entertainment and MGM Studios.

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