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BtoB

YouTube video usage surges at year-end

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Reston, Va.—Video sharing site YouTube.com attracted 157.2 million unique visitors in December, up 9% from the same period a year earlier, according to Internet marketing research company comScore Inc. According to comScore's U.S. online video rankings, YouTube's share of the total Internet audience for the month reached 86% in December. Among other findings in the report, video channel Hulu.com delivered the most video ad impressions, with almost 1.5 million ads rendered in December, up 22% from the year-earlier period. Across the entire Internet, video ad deliveries increased 20% to 7.1 million.
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