New York—Local search and advertising company YP has selected Havas Media, New York, as agency of record for media planning and buying and event marketing.
YP did not have a previous media agency. Havas Media will handle strategy, planning and buying for traditional and digital, and Havas agency Ignition, Atlanta, will handle events and social media. BarrettSF will remain as YP's creative agency. The budget was undisclosed.