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Yuchun Lee, Unica Corp.

Published on .

What: Chairman-CEO

Where: Unica Corp., Waltham, Mass.

Why: Lee co-founded Unica in 1992. The company now serves more than 800 global customers with its enterprise marketing management product suite. Acknowledging the cost pressures on marketers, the company in May launched its Unica ROI Catalyst Program (four solutions built around specific business scenarios) that is designed to get marketers' interactive initiatives up and running to achieve results within weeks. In May, Unica was positioned in the "leadersl quadrant in Gartner's "Magic Quadrant for CRM Multichannel Campaign Management" report.
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