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BtoB

Zalla named CEO of Landor Associates

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San Francisco—Landor Associates has named Mary Zalla as CEO. She was previously president of the WPP branding consultancy. Zalla succeeds Charlie Wrench, who left the company last year. Zalla will report to Craig Branigan, chairman-CEO of WPP's B to D Group. She will continue to work out of Landor's Cincinnati office until a new managing director for that office is named.
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