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ZDNet rolls out Web advertising program

Published on .

San Francisco -- ZDNet announced Tuesday "ZDNet Smart Serving," a new Web advertising program that enables advertisers to target campaigns to visitors that meet certain geographic and demographic criteria. With ZDNet Smart Serving, advertisers interested in reaching the small-business community, for example, can run a campaign that reaches visitors that are known to work in small businesses. Advertisers that have committed to running ZDNet Smart Serving campaigns include Bell Atlantic and Evineyard.
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