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Zenith Media acquires Atlanta-based digital agency

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Paris—Zenith Media, part of Publicis Groupe’s ZenithOptimedia Worldwide, has agreed to acquire Moxie Interactive, an Atlanta-based digital advertising agency.

Financial terms of the deal were not disclosed.

Moxie’s capabilities will be integrated into Zenith Media, but the agency will retain its name and staf,f and operate as a free-standing unit based in Atlanta.

Zenith said Moxie will help it expand its digital capabilities beyond interactive media buying into what it called “the full array of digital communications.” These include online media, search engine and e-mail marketing, technology development and hosting, and mobile media.

—Carol Krol

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