×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ZenithOptimedia ad growth forecast adjusted upward

Published on .

London—ZenithOptimedia on Monday upgraded its midyear ad spending forecast. It now expects advertising expenditures to grow 5.2% this year, up from the 4.7% growth it predicted in July.

Zenith said global advertising continues to grow at the same rate as the global economy.

Brazil, China, India and Russia account for 27% of global ad growth this year, according to Zenith. The top three contributors to annual advertising expenditures are the U.S., with $5.89 billion in spending; Brazil, with $1.93 billion; and China with $1.46 billion.

In addition, Zenith said the Internet is leading all media growth. It generated 16% of ad growth from a 4% share of ad expenditures this year.

The Internet is of course another destination for sharp real increases in demand, with revenue growing at three times the rate of the all-media average, according to the report.

Zenith said it expects 2006 spending to grow by 6.2%.

—Carol Krol

Most Popular
In this article: