×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ZenithOptimedia says global ad spending will be up 4.1% this year

Published on .

Most Popular
New York—Global ad spending will reach $471.3 billion this year, up 4.1% over last year, according to an updated forecast from ZenithOptimedia. The forecast is down just slightly from 4.2% growth ZenithOptimedia projected in April. ZenithOptimedia said global conditions such as natural disasters and political upheaval contributed to the slightly slower growth from its earlier projection. In North America, ad spending will reach $165.3 billion this year, up 2.3% over last year. That is also down slightly from the 2.6% growth forecast in April. Next year, global ad spending will reach $499.2 billion, up 5.9% over this year. In North America, ad spending will reach $171.2 billion next year, up 3.6% over this year.
In this article: