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ZenithOptimedia, Nielsen release global ad spending reports

Published on .

New York—ZenithOptimedia lowered its global ad spending forecast to 3.8% growth this year, down from a June forecast of 4.3% growth, citing uncertainty in the eurozone. Next year, global ad spending will grow by 4.6%, according to the report. In North America, ad spending will be up 3.6% next year, ZenithOptimedia projected. The fastest-growing ad category globally next year will be Internet advertising, which is expected to increase 15.1% over this year and make up about 20% of total ad spending, according to ZenithOptimedia. In a separate report, Nielsen said global ad spending reached $139.0 billion in the second quarter, up 2.4% over the same period last year. The highest growth came from emerging markets, including the Middle East and Africa (up 19.6%) and Latin America (up 4.9%). In North America, ad spending was up 2.4% in the second quarter, according to Nielsen.
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