BtoB

ZenithOptimedia revises global ad forecast down to 3.6%

Published on .

Most Popular
London—ZenithOptimedia revised its global ad spending forecast to a 3.6% increase for the year, down from its July forecast of 4.1%, citing a slowdown in economic growth and recent market turmoil. ZenithOptimedia also revised its global ad spending forecast for next year down slightly to 5.3% growth, from its earlier forecast of 5.9% growth. In the U.S., ZenithOptimedia projected ad spending will grow 2.2% this year, a slight increase over its July forecast of 2.1% growth. “The slowdown in economic recovery in the developed markets, coupled with rising fears of a double-dip recession, have caused some advertisers to trim back budget increases planned for the end of 2011; but there has been no sign of the canceled campaigns and sharp budget cuts that signaled the beginning of the last advertising downturn in 2008,” ZenithOptimedia said in its report.
In this article: