Ziff Davis to create events unit

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New York--Ziff Davis Media Tuesday announced it has hired the co-founders of event marketing company TM Media Inc. to launch a business unit specializing in events.

Called the Ziff Davis Event Marketing Group, the new unit will work in tandem with the company's existing Custom/Conference Group, which produces small custom events for clients, as well as sponsored events. James Hasl and Julie Herness, TM Media's co-founders, will now become VPs of the unit.

"We're getting back into larger-scale event marketing," said Randy Zane, a spokesperson for the company.

Ziff Davis had exited that business three years ago when it sold Comdex.

--Carol Krol

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