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Ziff Davis debuts Lead Generation Showcase Program

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New York—The Ziff Davis Web Buyer’s Guide Thursday announced the launch of its Lead Generation Showcase Program, a white-paper based program designed to drive sales by providing technology marketers with targeted leads in the enterprise IT industry.

Under the program, marketers’ white papers will be syndicated across the Ziff Davis Enterprise Online network of Web sites including Baselinemag.com, CIOInsight.com and eWeek.com. All white papers are qualified with a standard or custom registration form and lead data are provided to the customer on a weekly basis.

—Matthew Schwartz

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