×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Ziff Davis debuts Lead Generation Showcase Program

Published on .

Most Popular

New York—The Ziff Davis Web Buyer’s Guide Thursday announced the launch of its Lead Generation Showcase Program, a white-paper based program designed to drive sales by providing technology marketers with targeted leads in the enterprise IT industry.

Under the program, marketers’ white papers will be syndicated across the Ziff Davis Enterprise Online network of Web sites including Baselinemag.com, CIOInsight.com and eWeek.com. All white papers are qualified with a standard or custom registration form and lead data are provided to the customer on a weekly basis.

—Matthew Schwartz

In this article: