BtoB

Ziff Davis Enterprise, BTM to analyze companies’ use of technology

Published on .

Reprints Reprints

New York—B-to-b media company Ziff Davis Enterprise announced Tuesday that it has partnered with management consultant BTM Corp. to develop the Baseline/BTM 500 report, which will quantify and rank how well the largest U.S. companies manage IT to affect their financial performance. The measurements will provide a snapshot of how well business is using technology.

The methodology will be repeatable, allowing subsequent rankings to show changes in a company’s ability to leverage technology for business purposes.

In addition to Baseline, Ziff Davis Enterprise publishes CIO Insight and eWeek. BTM focuses on the convergence of business and technology.

In this article:
Most Popular