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Ziff Davis Enterprise, BTM to analyze companies’ use of technology

Published on .

New York—B-to-b media company Ziff Davis Enterprise announced Tuesday that it has partnered with management consultant BTM Corp. to develop the Baseline/BTM 500 report, which will quantify and rank how well the largest U.S. companies manage IT to affect their financial performance. The measurements will provide a snapshot of how well business is using technology.

The methodology will be repeatable, allowing subsequent rankings to show changes in a company’s ability to leverage technology for business purposes.

In addition to Baseline, Ziff Davis Enterprise publishes CIO Insight and eWeek. BTM focuses on the convergence of business and technology.

—Matthew Schwartz

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