New York—Ziff Davis Enterprise, publisher of eWEEK, announced the creation of the ROI Leadership Council. The company said the panel of technology marketing executives will discuss a range of solutions for information technology marketing challenges. Marketers from IBM Corp., Microsoft Corp. and Salesforce.com have joined the panel.
“Cloud and mobile computing, application development and platform migrations are just a few of the critical issues consuming IT professionals' and service partners' time and resources,” Jeff Strief, president-enterprise business for Ziff Davis Enterprise, said in a statement. “These same powerful forces are transforming the technology media services business as well,” he said.