Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Ziff Davis Enterprise introduces SmartEngage ad units

Published on .

New York—Ziff Davis Enterprise, producer of the eWeek brand, has introduced SmartEngage interactive ad units. The new display units are designed to include numerous resources and information for buyers in a single ad format.

ZDE said the SmartEngage ads can include videos, white papers, blog fees, Facebook posts, Twitter feeds, LinkedIn messages, polls, surveys, infographics and third-party editorial content. “With SmartEngage we're fueling the inevitable shift from click-through rate-based measurement to engagement-based measurement and changing the definition of successful display ad ROI,” said Anthony S. Adams, senior VP-products at ZDE, in a statement.

Most Popular
In this article: