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BtoB

Ziff Davis Enterprise introduces SmartEngage ad units

Published on .

New York—Ziff Davis Enterprise, producer of the eWeek brand, has introduced SmartEngage interactive ad units. The new display units are designed to include numerous resources and information for buyers in a single ad format.

ZDE said the SmartEngage ads can include videos, white papers, blog fees, Facebook posts, Twitter feeds, LinkedIn messages, polls, surveys, infographics and third-party editorial content. “With SmartEngage we're fueling the inevitable shift from click-through rate-based measurement to engagement-based measurement and changing the definition of successful display ad ROI,” said Anthony S. Adams, senior VP-products at ZDE, in a statement.

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