New York--Ziff Davis Media announced the promotion of Sara DeCarlo to the newly created position of VP-database marketing. DeCarlo will be responsible for building and managing a central database from Ziff Davisâ subscriber, event, marketing and Internet membership files and records. Ziff Davis said the new database is designed to help marketers target their customers more effectively. DeCarlo will report directly to Bart Catalane, Ziff Davisâ COO. DeCarlo joined Ziff Davis in 2000 as director of consumer marketing.