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Ziff Davis promotes DeCarlo to VP-database marketing

Published on .

New York--Ziff Davis Media announced the promotion of Sara DeCarlo to the newly created position of VP-database marketing. DeCarlo will be responsible for building and managing a central database from Ziff Davis’ subscriber, event, marketing and Internet membership files and records. Ziff Davis said the new database is designed to help marketers target their customers more effectively. DeCarlo will report directly to Bart Catalane, Ziff Davis’ COO. DeCarlo joined Ziff Davis in 2000 as director of consumer marketing.
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