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BtoB

Ziff Davis redesigns 'eWeek'

Published on .

New York--Ziff Davis Media Inc. announced Monday that eWeek, formerly a tabloid, is introducing a new magazine format with its April 7 issue.

Along with the redesign, eWeek is promising a different editorial approach that will include five additional pages of editorial every issue.

Editorial will also include product testing reviews from new lab facilities in San Francisco and Woburn, Mass.

EWeek has also changed the way it qualifies its circulation. Readers must be active buyers with a broad scope of purchasing authority, according to a press release.

“Our subscribers are qualified purely on their involvement in purchasing technologies for the enterprise,” said Brian Gleason, publisher of eWEEK.

--Sean Callahan

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