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BtoB

Ziff names Vale VP-research and market intelligence

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New York--Ziff Davis Media Inc. announced Monday it has appointed Elda Vale as VP-research and market intelligence. Vale, most recently principal of EV Associates, a strategic research organization, will be responsible for developing research programs that help Ziff Davis’ customers identify key market drivers. She will also direct the company’s own research efforts, examining issues that affect technology marketing.
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