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BtoB

Zinio appoints Mullen as global exec VP-CMO

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San Francisco—Digital publishing company Zinio has named Jeanniey Mullen global exec VP-CMO. Mullen was previously executive director, senior partner-worldwide e-mail marketing at OgilvyOne Worldwide.

Mullen will oversee operations related to Zinio’s retail practice and manage corporate and brand marketing. Mullen maintains her role as executive chairwoman of the Email Experience Council, the Direct Marketing Association’s e-mail marketing arm.

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