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BtoB

Zinio Systems announces marketing personnel moves

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San Francisco—Digital magazine company Zinio Systems announced several personnel moves it said indicated a new aggressiveness in marketing and sales.

The company appointed David Zinman, the founder of AdKnowledge, as senior VP-marketing and product management. It also promoted Peter Longo to president of the publishing division and Jeff Bruce to senior VP-worldwide sales.

Zinio also named Rita Burke as VP-sales and David Rock as national sales director.

The recent additions to Zinio’s management follow the July appointment of Scott Kauffman as the company’s new president-CEO.

—Sean Callahan

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