—Zinio Systems, a provider of digital replica software for magazine publishers, announced Monday that it has merged with Blue Dolphin Group, an online magazine subscription agent. Zinio said that as part of the deal, the company closed a $7 million round of financing with two new investors, North Bridge Venture Partners and Commonwealth Capital. The combination of Zinio and Blue Dolphin will offer more than 1,300 magazine titles, with hundreds available in both print and digital formats. The merger is designed to further the acceptance of digital replica magazines in general and Zinio in particular. Zinio’s initial sales and marketing efforts have focused on gaining wider acceptance from the publishing community. In other news, Mediamark Research Inc. (MRI) and Zinio Systems have formed a five-year partnership to study the value of digital magazine audiences. MRI, which provides magazine audience research, will conduct a series of studies beginning with U.S.
readers of consumer digital magazines through Zinio’s market database. Results of the research will provide advertisers with data to understand the value of digital readers, the companies said.