BtoB

ZoomInfo launches b-to-b direct marketing download lists

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Waltham, Mass.—Business information company ZoomInfo has launched a list-download service for b-to-b marketers of names, postal addresses and corporate e-mail addresses.

ZoomInfo said its database is a CAN-SPAM compliant list of 45 million people and 5 million companies, updated daily. The service enables marketers to e-mail targets, available in 24 categories of information and selected by profile, an unlimited number of times over a year. The service is priced from $350 to $600 per thousand names, depending on volume.

According to the company, ZoomInfo regularly sends e-mails to all the addresses in its database, offering an opportunity to opt out.

—Christopher Hosford

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