Zorfas forms brand strategy, marketing research firm

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New York--Alan Zorfas announced Monday that he has formed Aspirient, a brand strategy and marketing research firm.The firm will have offices in New York and Dallas. Current clients include Du Pont, Scotts Co. and CIT Financial.Prior to launching his new firm, Zorfas was managing partner-chief strategy officer for Earle Palmer Brown and Panoramic Communications.

--Sean Callahan

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