Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Zurich Insurance Group selects IPG for global marketing

Published on .

Most Popular
New York—Zurich Insurance Group has named Interpublic Group of Cos., New York, as its global marketing agency, following a review. The incumbent agency was Publicis Groupe, Paris. A team of Interpublic agencies, led by McCann Worldgroup, New York, will be responsible for global advertising, media and digital marketing services. The budget was not disclosed.
In this article: