Zurich Insurance Group selects IPG for global marketing

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New York—Zurich Insurance Group has named Interpublic Group of Cos., New York, as its global marketing agency, following a review. The incumbent agency was Publicis Groupe, Paris. A team of Interpublic agencies, led by McCann Worldgroup, New York, will be responsible for global advertising, media and digital marketing services. The budget was not disclosed.
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