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BtoB

Zyman and NAA launch new marketing tool

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New York--Zyman Marketing Group Inc., the marketing company founded by former Coca-Cola Co. chief marketing officer Sergio Zyman and the Newspaper Association of America, on Tuesday announced the launch of the NAA Newspaper Marketing Tool. The online program, which will debut at the NAA's marketing conference this week in Washington D.C., is designed to help newspapers boost subscriptions, newsstand sales and ad revenue through improved marketing planning. NAA's member companies comprise nearly 90% of the U.S. daily newspaper circulation.
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