Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Clinton Campaign and Pro-Hillary PACs Pour Another $3.6M Into TV, Radio Ads

And More Insights From Our 16th Ad Age 2016 Presidential Campaign Ad Scorecard

By Published on .

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor's note: Here's the 16th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. --Ken Wheaton

• The Hillary Clinton campaign and pro-Hillary PACs and advocacy groups are continuing to spend heavily on TV and radio -- in marked contrast to the Bernie Sanders and Donald Trump campaigns.

· One general note: The charts below offer a ranked view of TV and radio ad spending by candidates (including the dropouts) and the PACs and advocacy groups supporting them, as well as an interactive spending-by-date view for the three remaining major candidates plus the two most recent dropouts, Ted Cruz and John Kasich, for comparison purposes.

• Essentially the only spending surge of note this week: The cumulative total spent (and/or booked) by the Hillary Clinton campaign and pro-Hillary PACs and advocacy groups on TV and radio is now $169,133,393 (up from $165,554,126 in our last chart); the campaign itself accounts for $61,815,933 (up from $60,448,899 last time) of that total. The net increase: nearly $3.6 million.

• The cumulative total spent (and/or booked) by the Bernie Sanders campaign and pro-Bernie PACs and advocacy groups on TV and radio is now $76,031,397 (up from $75,891,555 in our last chart); the campaign itself accounts for $75,559,858 (up from $75,420,016 last time) of that total. The net increase: just under $140,000.

• The cumulative total spent (and/or booked) by the Donald J. Trump campaign and pro-Trump PACs and advocacy groups on TV and radio is now $21,152,491; the campaign itself accounts for $20,677,550 of that total. The net increase: $0. With no remaining rivals within his own party leading up to the Republican National Convention in July, Trump gets to save big (yuge!) on advertising right now -- and, of course, every time he slams Hillary Clinton (or says anything at all, really), the media dutifully distributes his message for free.

• Our tallies include advance bookings through Nov. 7.

Scroll down below the charts for a note about how you can interact with them.

Presidential Campaign Ad Scorecard
Tracking spending on broadcast, cable and satellite TV, and radio.
Presidential Campaigns Ad Spend by Candidate Ad Spend by PACs* Total PACs and advocacy groups*
1 Hillary Clinton $61,815,933 $107,317,460
NARAL Pro-choice America; Priorities USA Action
2 Jeb Bush $4,620,417 $75,602,270
Right to Rise USA
3 Bernie Sanders $75,559,858 $471,539
Communications Workers of America; Friends of the Earth Action; National Nurses United for Patient Protection
4 Marco Rubio $17,666,300 $52,582,834
American Opportunity PAC; Baby Got PAC; Conservative Solutions PAC; Conservative Solutions Project
5 Ted Cruz $17,848,558 $19,884,640
Courageous Conservatives PAC; Keep the Promise I and III; Lone Star Committee; National Right to Life Committee; Rhode Island State Right to Life Committee; Stand for Truth PAC; Trusted Leadership PAC; Wisconsin Right to Life Victory Fund
6 Anti-Donald Trump** $28,100,052
American Future Fund; Club for Growth; Club for Growth Action; Make America Awesome; Our Principles PAC
7 Donald Trump $20,677,550 $474,941
Florida for Trump; Great America PAC
8 John Kasich $3,618,905 $16,858,125
New Day for America; New Day Independent Media Committee
9 Chris Christie $771,006 $17,708,961
America Leads
10 Ben Carson $5,356,382 $410,603
Black America's PAC Action Fund; Our Children's Future; The 2016 Committee
All other: $29,228,618. Total: $556,574,952.

Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through Nov. 7, 2016, as of June 2, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups. **Some of the PACs listed as opposed to Donald Trump also spent money related to other candidates' campaigns.

Close-up: Spending by date by Sanders, Trump, Clinton, Kasich and Cruz
Click and drag in the plot area to zoom in

• As always, our charts, which were designed by Ad Age Digital Content Producer Chen Wu, are interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color blocks next to their names) in the second chart to include or exclude them from view.

Most Popular
In this article: