Editor's note: Here's the 16th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. --Ken Wheaton
• The Hillary Clinton campaign and pro-Hillary PACs and advocacy groups are continuing to spend heavily on TV and radio -- in marked contrast to the Bernie Sanders and Donald Trump campaigns.
· One general note: The charts below offer a ranked view of TV and radio ad spending by candidates (including the dropouts) and the PACs and advocacy groups supporting them, as well as an interactive spending-by-date view for the three remaining major candidates plus the two most recent dropouts, Ted Cruz and John Kasich, for comparison purposes.
• Essentially the only spending surge of note this week: The cumulative total spent (and/or booked) by the Hillary Clinton campaign and pro-Hillary PACs and advocacy groups on TV and radio is now $169,133,393 (up from $165,554,126 in our last chart); the campaign itself accounts for $61,815,933 (up from $60,448,899 last time) of that total. The net increase: nearly $3.6 million.
• The cumulative total spent (and/or booked) by the Bernie Sanders campaign and pro-Bernie PACs and advocacy groups on TV and radio is now $76,031,397 (up from $75,891,555 in our last chart); the campaign itself accounts for $75,559,858 (up from $75,420,016 last time) of that total. The net increase: just under $140,000.
• The cumulative total spent (and/or booked) by the Donald J. Trump campaign and pro-Trump PACs and advocacy groups on TV and radio is now $21,152,491; the campaign itself accounts for $20,677,550 of that total. The net increase: $0. With no remaining rivals within his own party leading up to the Republican National Convention in July, Trump gets to save big (yuge!) on advertising right now -- and, of course, every time he slams Hillary Clinton (or says anything at all, really), the media dutifully distributes his message for free.
• Our tallies include advance bookings through Nov. 7.
Scroll down below the charts for a note about how you can interact with them.
|Presidential Campaigns||Ad Spend by Candidate||Ad Spend by PACs*||Total||PACs and advocacy groups*|
|NARAL Pro-choice America; Priorities USA Action|
|Right to Rise USA|
|Communications Workers of America; Friends of the Earth Action; National Nurses United for Patient Protection|
|American Opportunity PAC; Baby Got PAC; Conservative Solutions PAC; Conservative Solutions Project|
|Courageous Conservatives PAC; Keep the Promise I and III; Lone Star Committee; National Right to Life Committee; Rhode Island State Right to Life Committee; Stand for Truth PAC; Trusted Leadership PAC; Wisconsin Right to Life Victory Fund|
|American Future Fund; Club for Growth; Club for Growth Action; Make America Awesome; Our Principles PAC|
|Florida for Trump; Great America PAC|
|New Day for America; New Day Independent Media Committee|
|Black America's PAC Action Fund; Our Children's Future; The 2016 Committee|
Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through Nov. 7, 2016, as of June 2, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups. **Some of the PACs listed as opposed to Donald Trump also spent money related to other candidates' campaigns.
• As always, our charts, which were designed by Ad Age Digital Content Producer Chen Wu, are interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color blocks next to their names) in the second chart to include or exclude them from view.