Abercrombie & Fitch Did Not Sponsor That Obama Speech

But Thanks for Asking, Says Company

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The blogosphere is abuzz! But when isn't it? At any rate, bloggers and their readers want to know just what the heck was going on at Barack Obama's speech last night. It wasn't anything that Obama said. Rather, it was the three guys standing behind him, all decked out in Abercrombie & Fitch t-shirts. It was practically impossible not to notice -- it didn't help that one of them broke an unspoken Obama-supporter rule and showed up with an amateurish handmade sign in the wrong font. The three A&F amigos were the subject of blog speculation today. Was it gay outreach or paid product placement? Abercrombie's official answer (and video) after the jump.



Tom Lennox, VP-corporate communications for A&F, said the company doesn't "seek product placement at all."

He went on: "We appreciate the exposure, but can not take credit for it. So, thanks to the Obama campaign for this great product placement. We wish we had thought of it."

But lest anyone think that A&F, like the media, is in the tank for Obama, Lennox added, "If Hillary is interested, we have stores all over North Carolina, Indiana and Oregon."

Lennox, who sounded like he was getting a kick out of the brouhaha, called it a fun, humorous story and said he'd fielded a few calls today from people curious about it.

The Obama campaign didn't respond to questions.