Just how skewed are social-media users when it comes to the U.S. presidential election?
We'll find out for sure tomorrow (hopefully), but for now, The Crowdwire blog ("Decoding the social signals of politics and culture"), is showing that President Barack Obama is a nearly two-to-one favorite over Mitt Romney in its Live Social Media Exit Poll. The Crowdwire is an election-season project led by journalist Williams Powers for Ad Age 's editorial partner Bluefin Labs. The exit poll "shows the number of people who are sharing the news that they voted -- either by tweet or public Facebook post -- and, if they reveal it, how they voted."
Facebook is also serving up its own data viz with its America Votes 2012 page, which includes a U.S. map representing "people on Facebook who clicked an Election Day prompt to share with their friends that they're voting in the 2012 US election. The information displayed ... has been anonymized and aggregated" -- and offers basic demographic information (gender and age) instead of which specific candidate anyone's voting for.
Over on Twitter, the Twitter Political Index -- "a daily measurement that evaluates the sentiment of Twitter users' feelings about the candidates" -- is showing that Obama has more momentum (by 10 points) than Romney.
And Foursquare is giving out a "limited edition" (no kidding!) "I Voted" badge to its users. As of this writing, 80,685 people -- in all 50 states, as shown on this rather useless map -- have claimed the badge.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.
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