Campaign Scorecard: Here's Our State-by-State Map of TV, Radio Ad Spending So Far

And More Insights From Our 14th Ad Age 2016 Presidential Campaign Ad Scorecard

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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor's note: Here's the 14th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Bradley Johnson follows. --Ken Wheaton

The interactive map captures TV and radio ad spending in each state by presidential candidates' campaigns and by political action committees that support or oppose candidates.

· Early primaries scored the biggest spending -- not surprising, as candidates attempted to break out from the pack.

· Spending in New Hampshire, which held the first primary (Feb. 9), topped $128 million, the most of any state. Iowa, which held its Democratic and Republican caucuses Feb. 1, came in second with nearly $90 million in spending.


Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through Nov. 7, 2016, as of May 19, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups.
Map by Chen Wu.

Hear more about political marketing strategy on June 15 at Campaign 2016: What's Working and Why, a conference hosted by Advertising Age and Time Inc. Register here.

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